In episode 8 of Micro Entrepreneur I talked with Marianne Cantwell, the author of Be a Free Range Human and lifestyle business owner. This is an interview that I did last year when Marianne was launching her book and she had so many great nuggets to share, I decided to translate the video interview into a podcast episode. I’m not selling it very well here, but it is well worth a listen.
This week’s guest
Marianne is a bit of a rebel and left her old corporate life to live a life where she was able to be and do what she wanted. She now spends her time travelling all over the world working online with people who want to leave the corporate rat race and create a life built on their passion and purpose. She helps them find out what they’d really like to do with their day and work out how they can get paid for that as their own boss. Last year she wrote the book Be a Free Range Human which is a how to guide on how to leave the corporate rat race and create a business that suits you.
What we covered in the show:
- Focusing on your unique talent in your business
- 1% vs 100% rule – how to attract the right client
- Working to your strengths
- Using content as a marketing tool
- How to test your ideas with your market
- How Marianne worked with her community to write her book
- Creating a tribe and community around brand
- How to deal with the the uncomfortableness of selling
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
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