In episode 7 of Micro Entrepreneur, I had a chat with Lara Morgan, the founder of Pacific Direct, which she sold for £20m. Lara puts her business success down to two things, building a great team and selling. Lara doesn’t hold back on what she thinks we need to be doing to create more sales in our own businesses.
This week’s guest
About Lara Morgan
Lara Morgan is most widely known for building her own international business, Pacific Direct, over the course of seventeen years before selling a majority share 99% holding of the company for £20 million in 2008.
Lara is passionate about high growth business support and motivating business-owners. She has a number of exciting new ventures including Company Shortcuts, a source of practical advice and frameworks to enable businesses leaders to achieve accelerated growth. Lara intends to be the voice for growth enterprise support encouraging investment in those whom have taken the brave steps to start to build a business. She is an Amazon bestselling author of the book, More Balls than Most which is well worth reading for both learning about Lara’s story, but also getting practical advice on what it takes to grow a successful multimillion pound business.
Lara has spoken at two of our conferences and is one of the most inspiring women that I have met in the last 5 years. She kicks ass and doesn’t suffer fools, and she has a way of really cutting through the crap and makes a lot of sense.
The audio on this podcast is a bit ropey, so apologies for that but do persevere as it is well worth listening to!
What we covered in the show:
- How do you get started with cold calling
- Setting targets to get you started
- Refining your sales pitch
- Simple strategies to improve your pitch
- How to keep going when you get a no
- Should you call your best prospects or worst prospects first?
- How to start building rapport with the gatekeeper
- How she got the Dorchester as her first client
- How many times you need to call to get a yes…..
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
Like the show? Please tell us on iTunes!
If you liked the show and found it valuable and you haven’t done so already I would love if you took a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show and help us reach more people.