MEP 3: How to grow your business in today’s economy with Emma Jones

September 5, 2013
Emma Jones

In episode 3 of Micro Entrepreneur: the magic of thinking small I chat with writer, founder of Enterprise Nation, co-founder of Startup Britain and small business author Emma Jones. Emma shares the unique advantage that micro business owners have, how to grow from one product to dominating a market and how to take your business global.

This week’s guest

About Emma Jones

Following a degree in Law and Japanese, Emma joined international accounting firm, Arthur Andersen, where she worked in London, Leeds and Manchester offices and set up the firm’s Inward Investment practice that attracted overseas companies to locate in the UK. In 2000, bitten by the dot.com bug, Emma left the firm to start her first business, Techlocate – after 15 months, the company was successfully sold to Tenon plc. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website.  The company has since expanded to become a small business community of over 75,000 people who access content, events and funding; online, in print and in person. In 2011 Emma joined 7 other entrepreneurs to launch Startup Britain.

What we covered in the show:

  • The easy way to really make your mark as a micro business owner
  • Secrets of a successful franchise
  • Emma shares lots of stories from people that she has interviewed including how long it took Pret a Manger to open their second shop!
  • The unique advantage that micro business owners have
  • How to grow from one product to dominating a market
  • How to deal with Social media overwhelm
  • What is the one thing that you need to be doing to market your business
  • Making your business global

Great quote

“When you get seasick … focus on the horizon”

Links and Resources

The Lean Startup

UKTI – UK Trade and Investment

Startup Britain

Enterprise Nation

About the Podcast

The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.   The podcasts are converted from our Google Hangouts which are held live every Wednesday at 2:00pm UK time / 9:00 am EST .


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I hope you enjoyed the session and you can check out our upcoming topics here

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