I’ve know Carole for about 5 years, and she is a great marketing strategist. In this show she talks about how to build your visibility as an expert in your field based around her four pillars.
In episode 22 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Carole Bozkurt – Founder of The Blueprint Practice. Carole is a visibility strategist, who along with her team, brings a breadth of knowledge and experience of global marketing to small business owners. They offer marketing, training, mentoring and practical strategies to ensure your business is visible in your market place and attracts all the clients you could ever want.
Carole and I talked about how to get clear on what you need to do to attract your ideal client and how to create a roadmap to get more visible in your market.
This week’s guest
Carole Bozkurt is the founder and inspiration behind The Blueprint Practice. Carole has over 20 years of blue-chip marketing expertise including nine years spent at GHN (part of Penna Plc), the company that pioneered executive coaching in the UK. She headed up the marketing team at GHN and helped its coaches unlock their full potential in order to generate strong revenue streams, business growth and brand recognition. Prior to launching The Blueprint Practice, Carole led the European marketing arm of Towers Watson’s financial management division. She has worked with clients on global and niche projects sharing a common desire for marketing discipline, innovation and an in-depth understanding of how to plan and implement a marketing strategy that delivers business growth.
What we covered in the show:
- What a roadmap looks like for small business owners and micro-entrepreneurs
- How to make sure your strategy works for your business and your life
- The difference between spending too much or too little time in your business and how to be the most productive
- Making yourself a priority – looking after your health and well-being for better results
Techniques you can use to build your visibility including the 4 pillars of:
- Mindset & State
- Strategy & Planning (including your lifestyle and business objectives)
- Messaging – different messages for different situations and client stages, Brand values and aligning your tactics
- Your Toolbox – choosing the tools that work best for your business
What to do if you are just starting out – how the desire to succeed trumps all!
You can find out more about Carole here
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
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